Why Video Marketing is the #1 Job of Marketers this Year.

Here are the most stunning video marketing statistics of 2019: 

By 2020, video will account for 80% of global internet traffic, and 85% in the U.S.  and  videos with products can increase purchases by 144%. (Neil Patel)

In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. 

This marks a huge paradigm shift for marketers who have been used to the forced audience captivation of commercials, as well as the ones who think their industry will go untouched by video. 

Consumer's Video Relationship

  • 78% of people watch online videos every week, and 55% view online videos every day.

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text

  • 65% of video viewers watch more than ¾ of a video

  • Before reading any text, 60% of site visitors will watch a video if one is available.

Video Content Provides the Highest Content Marketing ROI 

  • The average user spends 88% more time on a website with video.

  • Video content can increase organic search traffic by 157%.(Wordstream)

  • 80% of users can recall a video ad that they viewed in the last 30 days.

  • Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%.

  • Landing pages with videos see an increase of 86% in conversions. (Eyeview)

  • Blog posts that incorporate video attract three times as many inbound links as blog posts without video.

  • 78% of marketers say their most effective SEO strategy has been creating more relevant content.

  • Companies that use videos in their marketing have 27% higher click through rate and 34% higher conversion rates than those that don’t.

  • 97% of marketers say video has helped increase user understanding of their product or service, 76% say it helped them increase sales, and 7% say it helped them reduce support queries

  • 82% of B2C businesses report that video has become their most popular content marketing tactic. (CMI)

Video Content Takeaways

2019 is the year of video. Brands must invest in video content. Trend reports show a rapid increase in the number of videos consumed online — not just on YouTube. Consumers are digesting more video content, and they are using it to make purchasing decisions. (GoDaddy)

A brand is wasting their resources if they're creating just one video a year. Marketers must use a recurring video strategy  to build a bigger community, engage an audience and lead a conversation that resonates.

But, one of the biggest hurdles for brand marketers to produce enough video is time and budget. 

Video Content Solution

Audience Awards offers a unique, innovative solution to crowdsource relative, original content for brands from filmmakers all around the world. 

Through turnkey video contests, film challenges, and themed film festivals,  Audience Awards provides a way to aggregate high quality video content from 50K global filmmakers for a brand. 

The good news: In 2019, there's no need to settle for 1 video when you need 100. 

Video contests provide enough engaging video content for the whole year.