Video Marketing Volume Statistics

YouTube has over a billion users, almost one-third of total internet users!

87% of online marketers use video content. Here's why:

More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

  • One-third of online activity is spent watching video.

  • Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista).

  • 85% of the US internet audience watches videos online.

  • Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).

  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.

  • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).

With all of this video activity, brands must create massive amounts of video that engages their community. Activate Audience Awards' easy video contest solution and aggregate relevant videos for your brand from around the world. Not only do you receive high-quality content according to your Call to Action, you earn social media impressions.