How to Build the Most Effective Video Strategy in 2019

Online videos will make up more than 85% of all U.S. internet traffic by 2020. 

 The average user spends 88% more time on a website with video. 

 64% of consumers are more likely to purchase a product after watching a video about it. 

 Video content can increase organic search traffic by 157%. 

 Social video generates 1200% more shares than text and images combined.

So you may be wondering what types of video do I need in 2019?

If you are just creating one video, you are wasting your money. A well-rounded video strategy is an ongoing conversation with your community. If you do it right throughout the year, you will enlarge your tent and bring new people into your fold. 

Audience Awards has identified 5  types of videos that companies should aggregate or produce in 2019.

Video content that captivates & converts customers: 

  1. Educational

  2. Product

  3. Company/Cultural

  4. Customer Testimonials

  5. Social Media

Run a video contest every quarter of the year to source the videos you need and refresh the conversation all year long.

Audience Awards video contests allows you to produce all of the video you need all-year long.

Paige Williams